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Gerald W. McLaughlin, associate vice president for enrollment management and marketing at DePaul University, Josetta S. McLaughlin, associate professor of management at Roosevelt University, and Richard D. Howard, retired from the University of Minnesota where he served as director of institutional research—report on a new method for determining "peers" for benchmarking and environmental scanning.

Reference Group Formation Using the Nearest Neighbor Method
(PDF), Planning for Higher Education (2013, v41n2).

Watch the authors explain their method, and more, in this Planning Interview.

New! Try this quiz to see what you learned from this Planning for Higher Education article.

Tags: #ChangeMojo

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Here's a direct link to download or listen to an MP3 podcast of the audio from last week's Planning Interview with these authors.

It was nearly as entertaining as the Car Guys on NPR. Seriously. When we get the transcript I'll quote some of the really entertaining word play.

"Benchmarking is building norms on the fly." Great insights from this discussion. 

Alright, enter The Mojo Challenge: Take this quiz about this article. How did you do? What if this quiz was for CEUs?

Big step forward, folks. Try it out.

As a bonus, try your hand at these two short-answer questions in the comments, below:

  1. What is the main limitation your institution faces in forming and using reference groups?
  2. What is your next step in forming and using reference groups?

- Terry Calhoun, SCUP Pubs

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